Released on: August 11, 2008, 7:20 am

Press Release Author: Hot Lava Software

Industry: Computers

Press Release Summary: Sports Bytes Competition is a success!

Press Release Body: WASHINGTON, DC (August 7, 2008)-Beginning July 1, 2008, the
Ewing Marion Kauffman Foundation and Hot Lava Software, Inc. have impacted the way
fans learn about sports. The Sports Bytes Competition is a promotion that tests
fans' knowledge of the science behind sports via their mobile phones. Throughout the
month of July, the promotion has engaged thousands of users in 6 different cities
around the USA as well as dozens of countries around the world. As of August 1st,
the promotion has over 100,000 registered users and over 30,000 users who have
answered one or more questions about the science behind sports.

The Sports Bytes Competition is a global effort, reaching users worldwide. Hot Lava
Software's Mobile Delivery Tracking System (MDTS) has recorded users from Africa,
Asia, Europe, and Canada who have participated in the promotion by learning the
science behind sports. Sports Bytes focuses on popular sports through "brain-teaser"
questions that allow users to relate science, technology, engineering, and
mathematics (STEM) concepts to real world contexts. Questions involving baseball
will challenge the user to determine whether a professional batter can decide to
swing, literally, in a blink of an eye. Other featured sports are soccer, cycling
and swimming, which provide practical application to STEM concepts.

During the summer months, Sports Bytes is featured live at select professional
baseball clubs; the Frederick Keys, Bowie Baysox, Aberdeen IronBirds, Kansas City
T-Bones, and the Delmarva Shorebirds, along with the D.C. United soccer team. Fans
who text the correct answer to the nightly question could win autographed team
merchandise, food vouchers, mascot bobble-head dolls, and even the chance to throw a
first pitch at a future game. Fans playing outside of the stadiums can win free
downloadable wallpaper of the Baltimore Oriole's star, Garret Olsen, for their
mobile phone.

To participate in the Sports Bytes Competition right now, text your answer to the
question below to 83960.

Which ball has more drag?

. Text \"sporta\" for rough ball to 83960
. Text \"sportb\" for smooth ball to 83960
. Or click here to enter your response

Participate in the global Sports Bytes Competition and join over 100,000 people
worldwide who have tested their knowledge of the science behind sports!


About Hot Lava Software, Inc.

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing,
delivery and tracking solutions. Using Hot Lava Software\'s content development and
publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking
SystemTM (MDTS) allows organizations to have the tools and knowledge needed to
launch and track mobile initiatives faster, with more cost efficiency. Hot Lava
Software provides mobile content solutions and design, as well as authoring and
publishing solutions to corporations, governments and universities around the world.
More information is available at href=\"http://www.hotlavasoftware.com\">www.hotlavasoftware.com.

About the Ewing Marion Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private nonpartisan foundation that works
to harness the power of entrepreneurship and innovation to grow economies and
improve human welfare. Through its research and other initiatives, the Kauffman
Foundation aims to open young people\'s eyes to the possibility of entrepreneurship,
promote entrepreneurship education, raise awareness of entrepreneurship-friendly
policies, and find alternative pathways for the commercialization of new knowledge
and technologies. It also works to prepare students to be innovators, entrepreneurs
and skilled workers in the 21st century economy through initiatives designed to
improve learning in math, engineering, science and technology. Founded by late
entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in
Kansas City, Mo. More information is available at href=\"http://www.kauffman.org>www.kauffman.org.

NEWS RELEASE

For Immediate Release

Contacts:

Joy Torchia, Ewing Marion Kauffman Foundation
816-932-1045

Heather A. Katz, Ph.D., Hot Lava Software, Inc.
540-428-2988

Barbara Walls, Hot Lava Software, Inc.
540-428-2988

Web Site: http://www.hotlavasoftware.com

Contact Details: 50 Culpeper Street
Warrenton, Va 20186
540-428-2988